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The Hong Kong Jewellery & Gem Fair, which opened on 21 September, is now the largest fair of its kind in the world thanks to the cooperation between Hong Kong’s two leading exhibition and conference venues, AsiaWorld-Expo (AWE) and the Hong Kong Convention & Exhibition Centre (HKCEC). The fair is organised by UBM Asia Limited. Under the new “One Fair, Two Venues” arrangement, the fair will extend over a full seven days, split between the two venues (21-25 September, AWE; 23-27 September, HKCEC). The arrangement marks an 80 percent increase in exhibition space at AsiaWorld-Expo and a 25 percent increase overall to 120,000 square metres. The number of exhibitors has increased by 16 percent, with over 3,000 companies participating from 44 countries and regions. Different venues, different sectors Taking into account the needs of exhibitors and buyers, product sectorisation has been implemented with the two venues focusing on different aspects of the jewellery industry. For example, AsiaWorld-Expo is housing jewellery raw materials, equipment and packaging across eight halls. “The Jewellery Fair is amongst the very few shows that would require space beyond one venue’s capacity,” explains Allen Ha, Chief Executive Officer of AsiaWorld-Expo Management Ltd. “But today we’ve overcome this issue for the Jewellery Fair. Now Hong Kong is able to offer exhibitors and buyers the most comprehensive facilities over two venues. At AsiaWorld-Expo alone, we’re using eight of our halls, but we have 15,000 square metres of extra space to allow the fair to grow even larger.” A good solution for other mega fairs Mr. Ha says that the "One Fair, Two Venues" model used for the jewellery fair would also be suitable for the remaining two major sectors with demand for extra exhibition space beyond one venue’s capacity in the long term. “The cooperation between the two centres is something that we could easily replicate for the Electronics, and Gifts sectors, where the need for space may outstrip the capacity of one venue. We certainly welcome this kind of cooperation that benefits fair organisers, exhibitors, buyers and, of course, Hong Kong.”
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Please visit www.asiaworld-expo.com for the most up-to-date event calendar. |
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AsiaWorld-Expo Management Limited |
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