Korea Brand & Entertainment Expo 2017 Hong Kong

12 - 14 July 2017 (Wed - Fri)

Event Information

Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE), the largest overseas event held by KOTRA to foster trading, targets both overseas business and consumers to promote K-wave and Korean products through the synergy effect developed by the cultural industry. This year, Korea Brand & Entertainment Expo 2017 Hong Kong will be held on 12 to 14 July, 2017 in Asia World Expo, Hong Kong.
On 12 July, there will be Mega Sale Event featuring over 80 Korean companies across the categories of beauty, fashion, home & baby, food, entertainment and design, along with the opening ceremony and K-pop concert performed by our honourary ambassadors Jung Yonghwa, BAP and rookie K-pop group, Gugudan.
On 13 and 14 July, the Korean companies from the Mega Sale Event will attend the business matching event. It is open for pre-registered visitors only. Our ambassadors will also have fan signing events on 13 July.
All the events are free of charge but tickets are required for entrance. A limited number of tickets will be available at the event venue; however it is highly recommended to register for tickets online in advance. Visit our official website for more information.

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