Vitafoods makes Asian debut at AsiaWorld-Expo Functional Foods and Drinks Market Grows Rapidly in Asia Pacific
Vitafoods Asia 2011 debuted in Hong Kong today at AsiaWorld-Expo. With over 125 exhibitors, Vitafoods Asia 2011 is the first event of its kind to attract a completely pan-Asian visitor audience and global exhibitor base that is wholly dedicated to the nutraceuticals, functional foods, functional drinks, dietary supplements and nutricosmetics industries.
According to the event organiser, Asia Pacific is the second biggest global market for functional foods, behind only the USA; while an increasingly ageing population combined with a growing awareness of health and wellbeing issues have contributed to a heightened interest in the benefits delivered by these products. It is expected that the market value will reach US$48 million in 2012. Vitafoods Asia serves as a platform for visitors from all over the world to get contacts with suppliers, attend seminar programmes and interact with other industry players.
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AsiaWorld-Expo has emerged as one of the world’s leading EXPOtainment venues, offering over 70,000 square metres of rentable space that is comprised of 10 state-of-the-art, ground-level and column-free exhibition halls including the Arena – the biggest indoor seated venue in Hong Kong with a maximum capacity of 14,000. Strategically located at the heart of a multi-modal transportation hub and adjacent to the Hong Kong International Airport and Hong Kong-Zhuhai-Macao Bridge. AsiaWorld-Expo, with a convenient and in-venue MTR station, enjoys efficient transport connection to Guangdong-Hong Kong-Macao Greater Bay Area and other global regions.
With a proven track record of successes, AsiaWorld-Expo has received a number of accolades, namely the “Best International Venue” at the coveted Exhibition News (EN) Awards organised by Mash Media, a leading UK media for MICE in partnership with UFI, and the “Outstanding Venue Award” presented by The Asian Federation of Exhibition and Convention Associations (AFECA). For 8 consecutive years, AsiaWorld-Expo has been named as the “Best Convention & Exhibition Centre in Asia Pacific” by the prestigious CEI Asia magazine.
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