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13 Mar 2008

AsiaWorld-Expo appoints new Corporate Development Director and Head of Business Development

AsiaWorld-Expo, Asia's leading exhibition and events venue, is delighted to announce the new appointment of two management members.

Effective from 1 February 2008, Trevor Lui is the Corporate Development Director of AsiaWorld-Expo Management Limited. In this critical role, Trevor will be responsible for the development of business processes at AsiaWorld-Expo, including strategic analysis and planning, and marketing development.

Trevor, a certified knowledge management (KM) Consultant, has over twenty years' experience in management and consulting, with a focus on strategic analysis, planning, business process management, knowledge and quality management, customer management, and marketing and business development. In this time, Trevor has proven his excellent communication and project management skills, as well as his strong strategic and analytical abilities.

During his career, Trevor spent almost 10 years with the Hong Kong Productivity Council. In his most recent role as Senior Consultant, he provided strategic advice, helped develop marketing strategies, managed various projects for public organisations, private companies and MNCs, as well as played a liaison role with both the media and business communities. Notably, he was a key figure in the process of developing a strategic direction for Asian Benchmarking Clearinghouse. He was also invited by the Faculty of Education at Hong Kong University to be one of the programme advisors for the Information Management B.A. programme.

AsiaWorld-Expo Management Limited is also pleased to welcome Monique Yeung, who joined the company as Head of Business Development in the Corporate Development Department on 7 January 2008. In this role, Monique is primarily responsible for overseeing the AsiaWorld-Expo business development team, broadening the company's business development portfolio, and exploring new business opportunities.

Monique has been in the Meeting Incentive Convention and Exhibition (MICE) industry for a number of years, and has a strong understanding of the market. In her career, she has worked for the Hong Kong Trade Development Council, the Hong Kong Tourism Board, and the Hong Kong Convention and Exhibition Centre.

During her time at the Hong Kong Tourism Board, Monique managed the welcoming projects for a wide range of world-class events including American Society of Travel Agents (ASTA) World Travel Congress, OSEAL Forum, and PATA Travel Mart. She also collaborated with trade partners to form co-opt marketing campaigns and helped promote Hong Kong as the "Events Capital of Asia".

"I'm delighted that Trevor and Monique have joined the AsiaWorld-Expo team," said Allen Ha, Chief Executive Officer of AsiaWorld-Expo Management Limited. "This is an exciting time of growth for us as we reinforce our position as Asia's leading events venue with the successful hosting of the mega ITU TELECOM WORLD 2006, and Asian Aerospace International Expo and Congress 2007. I am confident that both Trevor and Monique will add to our success and further strengthen our management team with their extensive business development skills."

Media Contact

For media enquiries, please contact AsiaWorld-Expo Management Limited:

Kenneth Chan
Tel: 3606 8888
Fax: 3606 8889
Fiona Lau
Tel: 3606 8888
Fax: 3606 8889