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16 Sep 2009

“One Fair, Two Venues” makes Hong Kong Jewellery & Gem Fair 2009 the largest in the world

The September Hong Kong Jewellery & Gem Fair celebrates its 27th anniversary this year. In 2006, the Fair’s expansion compelled the use of two colossal exhibitions venues: the Hong Kong Convention & Exhibition Centre (HKCEC) and the AsiaWorld-Expo (AWE), and the fair is the only exhibition in Hong Kong that uses both venues. This year, the Fair sets a new record. With the implementation of product sectorisation by venue, the total exhibition space is expanded to 120,000 square metres that is about 25% increase compared with the 2008 edition. The exhibitors at AWE will showcase raw materials including diamonds, pearls, coloured gemstones, equipment and packaging, while the exhibitors at HKCEC will showcase only finished jewellery. Over 3,000 exhibitors from 44 countries and regions are participating this year, making the Fair the largest jewellery event in the world and the largest fair in any industry ever organised in Hong Kong. 

“Our product sectorisation policy and the expansion of HKCEC have enabled exhibitors to expand their exhibition space.  Meanwhile the Fair provides Hong Kong exhibitors, who enjoy favourable locations in both AWE and HKCEC, an optimal global trading platform right at home. The total exhibition space and the number of exhibitors are up by 25 percent and 16 percent, respectively, compared to last year,” said Mr Jimé Essink, President & Chief Executive Officer of UBM Asia, organiser of the September Hong Kong Jewellery & Gem Fair.

Hong Kong companies account for over 40 percent of the Fair exhibitors. Among overseas participants, Thailand has the second largest pavilion with 301 companies. Among the European countries, Italy has the biggest contingent of exhibitors. Amidst the US economic downturn, 150 exhibitors from the US are joining the Fair this year, confirming the Fair’s importance to the jewellery industry. The number of Indian companies is double that of last year, from 67 companies in 2008 to 129 companies in this year. In addition, the Fair will feature, for the first time, group pavilions from Colombia, Malaysia, the Philippines and the Chinese city, Shenzhen.

The global economic downturn has undoubtedly affected the jewellery trade worldwide in the first half of 2009. As signs of economic recovery are acknowledged by country leaders and economists, the jewellery trade is starting to see increased activity. The September Fair is expected to benefit from this rebound; buyers are expected to start replenishing inventory in preparation for the holiday shopping season.  Mr Essink added: The September Fair is one of the top-ranking sourcing trips of serious buyers. Due to cost-cutting, people from the trade will choose to attend the most professional and high-quality event that gives them the best return for their money. To further promote the Fair worldwide and attract more visitors, we doubled our marketing budget and have advertised the Fair in jewellery trade magazines in the international and local media. Moreover, we invited buyer delegations from China, Finland, India, Iran, Israel and Russia, among others.”

"I am most pleased that UBM Asia’s September Hong Kong Jewellery & Gem Fair 2009 has become the largest in the world.  I am proud that the HKCEC's expansion has accommodated the fair's growth to the number one position.  This fair is an important part of the HKCEC's prestigious portfolio of exhibitions and will utilise all of our expanded space following the completion of our second expansion this past April.  Anticipating further growth of this fair and others, the HKCEC will continue to build the critical mass.  Plans are already underway for further expansion as our vision is to remain the premiere destination for Asia's trade fairs," said Cliff Wallace, Managing Director, Hong Kong Convention & Exhibition Centre.

“We are very delighted to see that the September Hong Kong Jewellery & Gem Fair has become the world’s largest jewellery and gem fair and would like to congratulate UBM Asia for its insight in using clear product sectorisation to suit buyers’ needs, while its “one fair, two venues” model has proven successful in allowing the Fair to grow to become the world’s No.1.  With further room for growth, AsiaWorld-Expo is well positioned to contribute to the long-term development and further growth of both the Fair and the industry”, said Allen Ha, Chief Executive Officer of AsiaWorld-Expo Management Limited.


Exciting Highlights

  1. Three new pavilions
    In response to the request of the exhibitors, three brand new pavilions will greet participants this year, injecting new elements to the Fair:
    • Hong Kong Premier Pavilion (Halls 1D &1E, HKCEC) – a tailor-made pavilion featuring nearly 40 Hong Kong exhibitors, whose creations will surely delight both traders and connoisseurs alike. The ample space has a stylish decor befitting the exceptional quality of Hong Kong jewellery.
    • International Premier Pavilion (Halls 3B & 3C, HKCEC) – an assemblage of almost 40 prestigious international jewellery companies from 16 countries and regions, featuring prominent brands and creations with unique designs.
    • Fine Gem Pavilion (Hall 9, AWE) – a pavilion dedicated to the world’s finest loose diamonds, pearls and gemstones, gathering about 50 esteemed exhibitors from 13 countries and regions.
  2. The largest Diamond Pavilion in the world
    Located in Halls 5, 7, 9 & 11 of AWE, the Diamond Pavilion houses 400 exhibitors, including groups from Antwerp World Diamond Centre and Israel Diamond Institute, to showcase fine cut and polished diamonds in over 15,000 square metres of exhibition space, the largest-ever in the world.
  3. The biggest-ever Thailand Pavilion
    This year’s Fair will feature the largest Thailand pavilion ever organised. 301 exhibitors from Thailand are present in both venues.
  4. Hong Kong Pavilion
    With almost 1,200 exhibitors, the Hong Kong Pavilion is the single largest showcase of Hong Kong jewellery, a glittering testimony to the city as the world’s jewellery powerhouse.
  5. Dedicated area for jewellery designers
    To encourage original creations, Mezzanine 2 of HKCEC is allocated to the Creation Zone – Designers’ Section, which assembles about 30 jewellery designers from around the world. This section serves as a springboard for designers to build their brands in the worldwide market.
  6. Group Pavilions
    This year, there are 21 group pavilions in both venues, demonstrating the international status of the Fair. Groups are from Belgium, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Turkey, and the United States. The International Coloured Gemstone Association (ICA) also has its own pavilion.
  7. Fabulous special events
    A series of special events will be organised during the fair period, among them are the opening ceremony, fair receptions, jewellery parade, pearl auctions and seminars.

One Stop – Two Fairs

The September Hong Kong Jewellery & Gem Fair is held concurrently with Asia’s Fashion Jewellery & Accessories Fair (AFJ) at AsiaWorld-Expo.  Buyers attending the September Hong Kong Jewellery & Gem Fair can enjoy free access to AFJ.

Free Shuttle Bus Service

For the convenience of registered exhibitors and visitors, the Organiser has arranged a free continuous shuttle bus service to run between HKCEC / Tsim Sha Tsui / Tung Chung and AWE. 

Fair Information

The September Hong Kong Jewellery & Gem Fair will be held at both AsiaWorld-Expo and Hong Kong Convention & Exhibition Centre.

Fair Dates & Opening Hours
AsiaWorld-Expo .  Hong Kong

21-24 September 2009

10:30am – 6:30pm

25 September 2009

10:30am – 5:30pm

Hong Kong Convention & Exhibition Centre

23 - 26 September 2009

10:30am – 6:30pm

27 September 2009

10:30am – 5:30pm


Admission to the Fair
The Fair is open to the jewellery trade, business and professional visitors and members of the press.  Visitors who present their business cards or invitation cards and identity cards upon registration will enjoy free admission to the fair.  Visitors under 18 will not be admitted.

Industry Support
The Fair continues to have the support from the following leading industry associations:

Advisory Board:
-   The Hong Kong Jewellers’ and Goldsmiths’ Association
-   The Hong Kong Jewellery & Jade Manufacturers Association
-   Hong Kong Jewelry Manufacturers’ Association
-   Diamond Federation of Hong Kong, China

-    The Gemmological Association of Hong Kong
-    Hong Kong Gold & Silver Ornament Workers & Merchants General Union
-    The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association

International Sponsors:
-    Gemological Institute of America
-    Antwerp World Diamond Center, Belgium 


Media Contact

For media enquiries, please contact AsiaWorld-Expo Management Limited:

Kenneth Chan / Fiona Lau
Tel: (852) 3606 8888
Fax: (852) 3606 8889