Kings and Queens Return to AWE, a Diverse Array of Artists Dominate Summer Schedule
From June to September, the music extravaganza will reach new heights with 35 concerts featuring a diverse lineup of artists from both East and West, creating an unprecedented density of performances. On some evenings, multiple concerts will even take place simultaneously. AWE’s summer schedule promises to ignite the passion of loyal music fans, devoted star-chasers, and trendsetters who love diverse music genres.
In June, Japanese diva Ayumi Hamasaki will return to Hong Kong for her first solo concert since 2008. After 17 years, her enduring affection for the AWE stage will captivate fans with her timeless charm. July will see the heat intensify with the “McDonald's Hong Kong 50th Anniversary I'm lovin' it Music Concert,” featuring a stellar lineup including Eason Chan, Nicholas Tse, Joey Yung, Hins Cheung, Softhard, and MIRROR, promising an unforgettable spectacle. In August, BIGBANG’s G-Dragon will make a highly anticipated return with his “Übermensch World Tour,” concluding its first leg in Hong Kong, set to captivate the city.
Other highlights include Korean star Taeyeon, LE SSERAFIM, STAYC, RIIZE, &TEAM, Japanese-Korean acts NiziU, British duo HONNE, Chinese artists WeiBird and Zhang Bichen, and local talents Juno Mak, MIRROR’s members Alton, Anson Kong, Frankie, and Lokman, and Jeremy Lee, among others, taking the AWE stage. These events will deliver Hong Kong’s vibrant energy, Japanese flair, Korean wave charm, and British sophistication, allowing fans to experience a global music culture without leaving the city.
All-Round Stage for Passion and Energy
Beyond music, AWE is also a hub for sports and innovation. Following last year’s success with 28,000 attendees, the
Hong Kong Fitness & Wellness Expo, alongside the world’s largest indoor fitness competition, HYROX, will return from 26 to 27 July. The
FIRST® LEGO® League will provide a platform for young students to showcase technology and creativity, integrating STEAM elements for participants to shine. Meanwhile, the BOC Youth Development Programme All Primary School Fencing Competition - BOC Cup and Junior Open Fencing Championships will spotlight young athletes pursuing their dreams.
Dual Auto Shows Propel Mobility, Football Summit Fuels Possibility
This summer, AWE caters to car enthusiasts and football fans with tailored events. The inaugural
International Automotive & Supply Chain Expo (Hong Kong), running from June 12 to 15, will showcase technological breakthroughs in the global automotive industry, featuring top vehicle brands including FAW Group, Hongqi, GAC Group, Geely Auto, BYD Auto, Chery Auto, SAIC Motor, Dongfeng Motor and CHANGAN Automobile, covering a wide range of models. A Low-altitude Economy Zone will feature leading aerospace vehicle brands, including XPeng Motor, Geely Auto and GOVY highlighting eVTOL and related aerospace vehicle technologies. Interactive zones will offer virtual eVTOL test drives and test flights, immersing car enthusiasts in the future of mobility.
In September, the World Football Summit (WFS) will have its first-ever edition in Hong Kong. With over 10,000 expected attendees and more than 100 exhibitors, this landmark edition will gather the most influential stakeholders and decision-makers across the global football ecosystem. From club presidents and CEOs of leading sports brands to players, coaches, and tech executives, WFS Hong Kong offers a unique platform for high-impact networking, strategic visibility, and business development.
Diverse Public Exhibitions Draw GBA Visitors and Delight Families
AWE’s diverse public exhibitions are a major draw for local and Greater Bay Area visitors, especially those arriving via the Hong Kong-Zhuhai-Macao Bridge and Tuen Mun-Chek Lap Kok Link. Spanning culture, shopping, and education, these events provide perfect outings for families and friends while promoting both economic growth and cultural exchange. The annual Hong Kong Brands & Products Shopping Festival combines shopping, food, and entertainment, encouraging local spending. Building on the great success of past editions, this four-day event is expected to attract over 60,000 visitors and to generate some HK$60 million in sales revenue, making it a hallmark of economic and social success. The Art China Hong Kong will China’s intangible cultural heritage and its rich traditional cultural elements. The (GBA) Hong Kong Through-Train Schools Expo will provide comprehensive education information and resources, tailored for local, mainland, and overseas parents.
In addition to the exciting events already announced, more highly anticipated experiences are coming soon. Stay updated by visiting the
AsiaWorld-Expo website. From music extravaganzas to sports competitions, cultural heritage to family-friendly fun, AWE’s summer lineup caters to diverse interests, reinforcing Hong Kong’s status as a hub for culture, entertainment, and commerce while offering fresh experiences for local and Greater Bay Area visitors.